Review of Stupid Simple SEO: Why you Should & Shouldn’t Buy this Course


This is my honest review of the Stupid Simple SEO course.  If you are considering taking this course, read this review first! I will give you many reasons why you should (and shouldn’t) take this course


This review was updated on August 30, 2021.

As a fellow blogger I know that you work really really hard on your blog.  Blogging is so much work, and so much time. You really want all your hard work to pay off and your blog to succeed. Only other bloggers can really appreciate all the hard work you put into your blog and blogging.

The way your hard work and time commitment pays off is through great and endless traffic to your blog and blog posts, affiliate and product sales, and social media followers.

But as well as gaining followers and making sales, you have got to secure your blog for the future. You need to know that your blog won’t suddenly go away one day because you have no traffic or your traffic dips.  You need some kind of insurance for your blog.

Diversity is also key for bloggers. A blogger cannot rely on a single source of traffic. As a blogger you need to be dipping your toe into all kinds of sources for traffic and followers. That includes social media, an email list, and more.  

But that diversity also has to include good SEO – Search Engine Optimization. Because SEO is what gets you high in Google rankings. It is how you get more and more traffic to your blog, and how you get found in the first place.

Why is traffic so important? Traffic is everything! Traffic leads to followers, fans, affiliate sales, and customers for your products and services. Traffic is the key to everything!



My complete review of the Stupid Simple SEO course: why you should (and shouldn't) buy this course! 



This post contains affiliate links. This means that if you click on a link in this post and make a purchase via that link I may receive a small commission, at absolutely no additional cost to you. You can view my disclosures here.



First of all: What is SEO?

SEO stands for Search Engine Optimization.  SEO is really quite simply optimizing your blog and all your content, so that it ranks highly in Google searches. 

Optimizing your blog and content for SEO means that when somebody types a query into Google, your site will come up as one of the top sites addressing that query or question.

In order to be found you really want your site to appear on page 1 of Google search results, in the first few results.

If, for instance, your site is all about green healthy smoothies, and somebody types into Google “how do I make a green healthy smoothie?” You want to make sure that your site, and your content, appears on page 1 of the search results to answer that person’s query and question.

Unless you optimize your website, your content, your blog posts and more so that they are optimized for search engines, you don’t have much of a chance of your green healthy smoothie recipes getting out there to people, or your blog/website even being found.

Competition is fierce these days – you really need to do everything you can to soar above your competition.

Is SEO Hard?

Yes – SEO is really hard. WHEN YOU DON’T KNOW ANYTHING ABOUT IT!  SEO is mysterious and baffling.  It can seem so complicated to learn. It seems like a foreign language of an unknown tribe!

But SEO is NOT hard or complicated at all. Once you know what it is about. SEO is actually very simple.  You just need to learn what it is about, and then put what the recommendations are into place yourself.

That is why Mike called his course Stupid Simple SEO. Because SEO is not hard. Yes it is a bit of a mystery. But once you know all about it you will realize how stupidly simple it all is! 

When I first started blogging, SEO was a foreign concept to me. I kept seeing articles that mentioned SEO and why I should be mastering it for my blog.

When you are a new blogger there is just so much to learn and do, and SEO is just another thing you will need to learn and implement. So it is easy to ignore it and think it doesn’t apply to you, or think that it is something that you can do later on. Unfortunately that is what I did.

But as I went further in my blogging journey I absolutely realized why SEO is so important for bloggers.  It isn’t a trendy word and concept that is banded about pointlessly. It isn’t a fad or another thing that will be popular for a while then go away. SEO is actually very crucial: If you want to get traffic to your blog and gain readers.

If you learn SEO properly and the right way your blog posts will show up, and show up high, on Google in search results.  

You may think that isn’t a big deal really. You may have wonderful social media numbers – your Pinterest and Facebook accounts may have thousands of followers. You may have an engaged and long email list. BUT – what if those things went away? What if those companies change the way they do things?

Not to scare you here – but things can, and do, go away, and have done.  I love Pinterest – I really really love Pinterest. Pinterest was the first social media that really got me traffic for my blog. 

But Pinterest changes its algorithms sometimes, and your numbers can suddenly dip on any given day or week.  It happened to many of us on Pinterest only just recently when Pinterest introduced some major changes.

Any social media platform can go away (think Google Plus), or change their algorithms, or get bought out by other companies.  Some social media platforms even suspend accounts. All those things can affect the traffic to your blog and your posts. You just cannot rely on social media for traffic.

Google is the most constant traffic that you can have to your blog. Google is organic traffic that is not dependent on social media platforms.  You want potential new readers to find you by typing a query into Google and getting your content to view in search results. 

You want to appear at the top of Google search results for certain keywords and topics. Because when you do, you get great, and constant traffic. Sometimes that traffic is for years and years.

Learning and mastering SEO is like security for your blog and traffic. 


The Stupid Simple SEO Course

Mike Pearson is the man (and brains) behind the Stupid Simple SEO course.  This course has been around for a few years, and it is only opened a couple of times a year for enrollment.

Mike Pearson has started many successful niche sites, and earned thousands in Amazon commissions through those sites.  He really knows his stuff, and he is extremely involved in this course and project. He is very active in the accompanying private Facebook group and always available to answer questions.

The course (in 2021) has undergone a bit of a facelift and has had many improvements.  The current course is Stupid Simple SEO 2.0.

This is a major course. It really is.  There are a lot of lessons and a lot of information in this course.  This isn’t a course that you can complete in a couple of days.  This is a course that you will need to take time over, and really focus on. Mike Pearson does suggest dedicating an hour a day to this course over a period of time.

I have personally gone through this course at least twice (if you buy the course you get lifetime access, and all updates as they are made going forward).

Many of the top bloggers out there have taken this course (including Suzi Whitford from Start a Mom Blog, Carly from Mommy on Purpose, and Michelle from Making Sense of Cents). These are top bloggers in their niches who have mastered the art of SEO, because if they hadn’t they wouldn’t be top bloggers.

The course has 50+ video lessons, worksheets, and templates that walk you through every step of the system. In addition to the course you also get:

Lifetime access to take the course at your own pace.
24/7 access to the private Facebook community
Access to live monthly Q&A calls with Mike


Note: If you want to go straight to enrollment for this course, and skip the rest of this post, just click here!

Can you just do SEO on your own?

If you are wondering if you really need a course to show you how to do SEO. the answer is yes you can.

BUT – in order to learn everything you need to know about SEO you will need to really research it. You will need to read numerous articles and go to many sites to get information about how to do it well.

Not everyone is an expert in SEO. Not everyone has experience doing SEO themselves.

But do you really have hours and hours to spend on researching something? You probably have better things to do with your blog?

Trust me, I try to do everything I can myself for my blog. I always take the DIY approach because I want to spend money wisely.

But I just didn’t have hours and hours to figure it all out. I also didn’t know who to trust for information.  I also didn’t have a lot of money to spend on courses.

I read reviews myself, I consulted information by people who I looked up to and respected and trusted, and they all recommended the course so highly, I took the plunge.

Purchasing this course means you won’t spend hours and hours that you just don’t have trying to learn SEO and hoping that the source is an honest, reliable and knowledgeable one.

Buy this course once and you have access to it for life. It is regularly updated too. I can assure you that you will be dipping into this course time and time again.

Who is the Stupid Simple SEO Course for?

The Stupid Simple SEO course is for anyone who writes content and wants traffic and eyes on their content. This includes bloggers and business owners.

You will really benefit from this course if you want to get more organic (Google) traffic to your blog, if it is currently low or non-existent.

If you are seeing traffic mainly from social media, such as Pinterest, this course will allow you to get traffic from more than just that source.

If you really want to learn SEO, and learn it in depth and the right way.

If you have been trying to get into an ad network, such as Mediavine, and you are not yet at the page views required. This course can help you finally get there!

The course is suitable for all levels of bloggers – from beginner to advanced. Because everybody will learn something from this course.

Complete beginners taking this course will start out the right way in optimizing their content and SEO, intermediate bloggers may have stalled in growth and need to expand with SEO, and advanced bloggers can always learn something more.

What Results will YOU see from Taking the Course?

Testimonials are everything, and some of the best are found in the private Facebook group for the course.  Yes this course has its own Facebook group that is open to any current and former students of the course. It is a very active Facebook group, with a lot of great advice. Students can ask questions as they go through the course, and get advice from SEO experts.

Here are some examples of wins that people taking the course have had:



If you have taken the course completely, and you have gone through the lessons and done the work involved and recommended you should be seeing results such as:

An increase in your Google rankings (maybe even first page!)
Complete knowledge of SEO and what it entails
An increase in your organic Google traffic
An increase in affiliate sales
An increase in product sales
Knowledge of how to target certain keywords
Knowledge of what keywords work for your audience and followers
You will know how to write content the right way, that ranks in Google
Increase of your domain authority with backlinks and more
Entry into an advertising network, such as Mediavine, that you have been longing to join.

I should add here that this is what you should see – but only if you put the work in and go through the complete course.

The Complete Contents of the Stupid Simple SEO Course


The complete contents of Stupid Simple SEO are as follows. Note: The course has 50+ video lessons, worksheets, and templates that walk you through every step of the system. In addition to the course you also get:

Lifetime access to take the course at your own pace.
24/7 access to the private Facebook community
Access to live monthly Q&A calls with Mike

Welcome & Getting Started

How to go Through This Course
The ABCs of SEO
An Hour Per Day of SEO
How Long Does it Take to Rank?
Your 7 Day Ahrefs Trial (Lessons to Complete)
How to Track your SEO Progress
Bonus: Elementor Pro & WP Rocket Plugins
Trello Course Roadmap
Private Facebook Group
The 4-Step SEO Framework

Phase 1: Build

How to Make Your Blog Secure (SSL)
How to Make Your Blog Mobile Friendly
An Introduction to Site Speed
Tips for Improving your Site Speed
An Introduction to Relevance
How to Rank Even if your Site is very Broad
How to Make your Navigation Google Friendly
Re-Imagining your Category Pages
How to set up Custom Category (Silo) Pages in WordPress
How to  Create an Optimal Home Page Design

Phase 2: Design

Your Ahrefs 7 Day Trial (Lessons to  Complete)*
An Intro to Keyword Research (What Makes a Good Keyword?)
Why Competitor Research Beats Traditional Keyword Research
Brainstorming your Initial Competitors
How to Find your Competitors with Ahrefs
Filtering out High DR Sites (Batch Analysis)
Finalizing your List of Competitors
How to Find your Competitors Top Pages and Keywords
Merge (CSV) Tool
How to Merge your Keyword Spreadsheets
How to Organize and Sort Your Spreadsheets
How to Analyze Keyword Data & Develop a Content Strategy
How to Determine Keyword Competitiveness
How to use Ahrefs Content Explorer for More Content Ideas
How to do Keyword Research for Existing Content
Google Search Console: How to Boost Rankings for Page 1 Keywords
How to Find new Keyword Ideas Using GSC
How to Identify Pages Losing Traffic
How to Identify Internal Linking Opportunities

*Note: There are a couple of (very small) additional expenses that you will have to make in addition to taking the course.  One is a 7-day AHREFs trial, in order to do some of the keyword research. But that is it – just $7.

Phase 3: Create

Satisfying User Intent
Understanding User Satisfaction
Pop-ups, Aggressive Ads, and Bad User Experience
Your Goal: Creating Epic Content
How to Research ad Outline your Content
How to Find Long Tail & Related Keywords
How to Create Epic Content that Ranks
How to  Set up Your On Page SEO
How to use the Yoast SEO Plugin
An Introduction to Content Audits
How to do an SEO Content Audit
E.A.T the Search Quality Evaluator Guidelines
Content Quality and the QRGs
E.A.T and YMYL Pages
Why your About Page Matters
How to Optimize your Blog for E.A.T

Phase 4: Promote

What are Links & Why are they so Important?
The 5 Characteristics of a Great Link

Link Building Expectations
Getting into the Outreach Mindset
Links you don’t want any Part of
Understanding your Competitor’s Backlinks
How to Spy on Your Competitor’s Backlinks
How to Merge your Backlink Spreadsheets
How to Organize & Analyze Backlink Data for Link Opportunities
An Introduction to Help a Reporter Out
Getting set up with HARO
How to Respond to HARO Requests
An Introduction to Guest Posting
Getting Organized for your First Guest Post Campaign
How to Find Guest Posting Opportunities
Sending your Guest Post Pitches
Handling Replies & Writing your Guest Post
An Introduction to the GuestoRoundup Technique
Using Google Sheets to get Organized
Expert Roundup Review & Choosing your Question(S)
How to Find Bloggers to Participate in your Roundup
How to Execute the Expert Roundup & Land your Guest Posts
An Introduction to Blogger Outreach & Linkable Assets
Three Types of Linkable Assets: Infographics, Guides & Surveys
How to Brainstorm Ideas for your Linkable Asset
How to Create your Linkable Asset
How to Outreach to Bloggers with Linkable Assets
An Introduction to Resource Page Link Building
How to Find & Filter Resource Page Assets
How to do Resource Page Outreach

Bonus: Six Figure Affiliate Marketing Formula

How to Identify User Intent in the Sales Funnel
How to Find Affiliate Keywords
How to Create “Best(Product)” Type Content
How to Create “Review” Type Content

Bonus: Mastering Mediavine Ads

Mastering Mediavine Ads

Bonus: Scale with Sponsored Posts

Scale with Sponsored Posts

Bonus: SEMRush Mini Class

Finding More Competitors with SEMRush
Swiping your Competitors Top Pages & Keywords
Spying on your Competitors Backlinks

Bonus: SEO Tools on a Budget

An introduction to Keysearch
How to find your Competitors with Keysearch
How to find your Competitors top Pages
How to use the Competitor Gap Feature
How to get Guest Post Links with Opportunity Finder
How to use Rank Tracker to Track your Rankings

Bonus: Credit Takeoff Niche Site Explosion

Niche Selection
Setting up the Site
Monetization & Traffic Strategies
Mapping out a Content Strategy
Hiring Freelance Writers
Managing Freelance Writers

How to Make Money Selling This Course

How to Become an Affiliate
Stupid Simple SEO Affiliate Image

Purchase Stupid Simple SEO Here!

Why you Should Absolutely Buy Stupid Simple SEO

It will save you time!

When you have mastered SEO and optimized your blog content it will actually save you time going forward.  Many of the top bloggers are not actually writing blog posts constantly, some not even once a week Many of them are doing a blog post perhaps once a month.

Because optimized content means that your posts are always showing up top in Google.  They are easily found and you get steady, major, traffic.

This all means that you can rest a little. If you are constantly pushing content out there and working all the hours, think how lovely it would be to get a break and/or focus on other parts of your blog. 

If your posts and content are optimized and doing well, and you don’t have to keep writing posts and all the work that entails, you can focus on other things for your blog, such as creating products, courses and more!

It will Make you More Money

Increased traffic through optimized content will bring you more money. Because more eyes on what you have available means more purchases of your products, more income in ad revenue from that increased traffic, more sign-ups to your email lists and more.

It will make you Stand out Against your Competition

If you are in a very popular niche, you need to stand out in that niche and not get lost among all the other bloggers in that niche.

There is no doubt that if your content is SEO optimized, and your site is set up right and to its best advantage, you are automatically going to do better than those blogs/sites that are not optimized for SEO.

Having the skill of SEO will help you really stand out in the crowd. There is a reason why most of the really successful bloggers have taken this course and mastered their own site SEO.

Why you Should NOT buy Stupid Simple SEO

Stupid Simple SEO is not cheap. In fact many bloggers may struggle to afford this course (note: there is a payment plan available that can split the payment into 4 monthly payments).  

But, to be honest, the course is well worth the cost, because it is so comprehensive and complete. There are hours and hours of videos, and numerous spreadsheets, worksheets, and templates, not to mention all the absolutely invaluable information and guidance.

This course is a big financial investment. So if you are not prepared to focus on this course, go through all the videos and tutorials, and implement the recommendations. Do NOT take this course. It will not be worth your money.  Don’t sign up for this course and then let it sit undone (as so many of us do with courses we purchase).

Note: If you go through everything in this course, and implement the recommendations, you should see an increase in your traffic and therefore your earnings – therefore this course will eventually pay for itself, and more. As Mike Pearson himself puts it “The question isn’t if you will get your money back, it is how many times over will I get my money back”

If you don’t want to waste your time doing keyword research don’t buy this course. Keyword research is a major part of this course (spoiler alert – keyword research is a major part of SEO mastering). 

If you are not into blogging long term, if your site is just a little site that you dabble into every now and again, there is probably no point in you paying for, and going through this course.  This course is really only for those who want to make a success of their blog, and have a site that exists for a long period of time, with good traffic and income.


How Much Does Stupid Simple SEO Cost?

The course costs $497. 

There is a payment plan available, so you can pay $147 over 4 payments if paying the whole amount at once is hard for you.

The course has 50+ video lessons, worksheets, and templates that walk you through every step of the system. In addition to the course you also get:

Lifetime access to take the course at your own pace.
24/7 access to the private Facebook community
Access to live monthly Q&A calls with Mike

If you are not yet sure, and not ready to purchase the course yet, just sign up for a free webinar. This webinar will give you more information and will enable you to sign up if you choose to do so. Or you can just get on the mailing list and decide later on whether or not you want to sign up for the course.

How can you Enroll for Stupid Simple SEO?

This course only used to be open for enrollment about twice a year. But that has thankfully now changed. Now you can sign up for this course year round as long as you watch the free webinar first.  There is absolutely no obligation.  If you watch the webinar and it isn’t for you at this time, just do nothing. 

There is a money back guarantee on the course, if the course is really not right for you.


I absolutely do not regret purchasing and taking this course.  I did think long and hard about purchasing this course before I went ahead, really because of the price of the course more than anything.

However, like with most things in blogging and business, you really do have to weigh the benefits of doing something and spending money.

Yes you can save your money by not investing in a course like this. Of course that will save you money – but only at the front end.  

If you learn SEO the right way and implement that just think how much your earnings could increase.  Appearing higher in search engine results means more visitors to your blog and blog posts.  

Those visitors will increase your traffic, which will bring you more readers who will support you, buy your products and/or services, and follow you.

If you have advertising on your site, those visitors will bring you more income in advertising dollars, as you will have more and more people visiting your site.

The money you spent for that course will very quickly seem unimportant, and what’s more, it will seem worth every penny.  Because you learned how to increase your blog traffic, and therefore your sales and everything else.

You will be bringing in much much more because of good SEO than the $497 you spent on this course.  You will make that $497 many many many times over!

So I would encourage you that if you are concerned about spending money on this course, think about what your long term goals for your blog are.  If anything I personally feel that good SEO is security and insurance for my blog.  

Therefore I have absolutely no hesitation or shame in giving out my affiliate link to Stupid Simple SEO for you to purchase this course.  Because I know it is a winning course, that really does work, and a course that will only grow your blog and business.

Related: The Best SEO Courses & e-books for Bloggers

Related: Review of Easy SEO Revamp Course

This is my honest review of the Stupid Simple SEO course.  If you are considering taking this course, read this review first! I will give you many reasons why you should (and shouldn’t) take this course



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