How to Start your own Polymer Clay Craft Business

How to start your own polymer clay craft business, to sell your creations of jewelry and other products made from polymer clay

A polymer clay craft business is a business where you sell creations made from polymer clay.

Selling polymer clay creations can be a really rewarding creative craft hobby, and can be a very successful business.

If you love creating things, and spending time to really learn a craft, creating items out of polymer clay could be an ideal business for you.

A polymer clay business can be online as well as an in person tangible business. You can sell your creations on online marketplaces, and also at art and craft shows too.

What is Polymer Clay?

Polymer clay is a type of synthetic modeling clay that remains pliable until it is baked in an oven or other heat source.

It is composed of polymer polyvinyl chloride (PVC) particles suspended in a plasticizer, which gives it a malleable texture.

Polymer clay is widely used for crafting, sculpting, and creating various art projects due to its versatility, ease of use, and ability to hold intricate details. 

Start a creative fun hobby with polymer clay creations, and turn it into a successful business!

Things to Create & Sell From Polymer Clay

Jewelry is a very popular item to create with polymer clay. Polymer clay jewelry sells incredibly well both online and at craft shows. 

You can sell all kinds of polymer clay jewelry, including earrings, necklaces, pendants, beads, and other pieces.

Start a creative fun hobby with polymer clay creations, and turn it into a successful business!

Home Decor Items
Polymer clay can be used to make decorative items like coasters, trinket dishes, photo frames, and candleholders. Its versatility allows for a wide range of styles and patterns.

See these Polymer Clay Creations:

Polymer Clay Knot Paperweight DIY
Tatto Polymer Clay Bowls DIY
20+ Polymer Clay Bowls to DIY
Speckled Ceramic Look Clay Bowl
DIY Polymer Clay Drink Charms

Miniature Food
Artists often use polymer clay to create realistic-looking miniature food items for dollhouses, jewelry, and crafting projects.

Materials Needed
The materials needed to start a polymer clay business are relatively minimal.  

The main item you will need is polymer clay.  You will need polymer clay in all kinds of colors for your creations.  You can also create your own colors out of polymer clay. 

You will also need various tools and equipment to help you work with the clay.

For jewelry making you will need findings such as earring hooks, clasps, and jump rings.

Tools you will need include  clay cutters, sculpting tools, a work surface, and an oven for baking the clay.

Where to Sell your Polymer Clay Creations

You can sell your polymer clay creations either online or at craft and art shows.

Etsy is one of the most popular places to sell your creations online.  It is very easy to start an Etsy store.  You then just have to list your products for sale and work out finances, delivery and shipping.

Best Tips for Starting a Polymer Clay Business

Take Time to Really Learn the Craft
Take your time and take courses, view videos and read about the best techniques for polymer clay creating.

You want your creations to be well-made and desirable, and taking the time to really learn your craft will show in your creations.

Document What you Do
With polymer clay there is a lot of mixing colors together to create unique colors and designs.
Every time you create something document what colors you used, how much you used of each etc.
Take Good Photographs
You want to show off your creations in the best way possible, so take great photographs to show your craft online.
If you are not a good photographer you could pay somebody else to do it for you, or take some classes to really learn good product photography.

Do Market Research

Begin by researching the polymer clay jewelry market. Identify your target audience, competitors, and trends in jewelry design. Understand what makes your jewelry unique and who your potential customers are.

Create a Business Plan:

Create a detailed business plan that outlines your business goals, target market, pricing strategy, marketing plan, and financial projections. A well-thought-out plan will guide your business decisions.

Legal Considerations:

Register your business with the appropriate government authorities, obtain any necessary licenses or permits, and choose a legal structure (e.g., sole proprietorship, LLC) for your business. Consult with legal and tax professionals if needed.

Design Your Jewelry

Develop your jewelry and product designs. Experiment with different techniques, colors, and styles to create a unique and appealing collection. Pay attention to details, as polymer clay allows for intricate designs.

Quality Control

Ensure that your jewelry and products meet high-quality standards. Pay attention to the durability of your pieces, the strength of connections, and the finish of the jewelry.

Pricing and Costing

Calculate the cost of materials, labor, and overhead to determine your pricing strategy. Consider the market prices for similar items and factor in your desired profit margin.


Create a professional brand identity, including a logo, business name, and consistent branding elements for your website and marketing materials.

Create an Online Presence:

Build a website or set up an online store on e-commerce platforms like Shopify, Etsy, or eBay. Use high-quality images and detailed product descriptions. Make it easy for customers to browse and purchase your jewelry.

Payment and Shipping:

Set up secure payment options for your customers. Decide on shipping methods, pricing, and policies. Consider offering international shipping to expand your customer base.

Market Your Products:

Develop a marketing strategy to promote your polymer clay jewelry. Utilize social media platforms, such as Instagram, Facebook, and Pinterest, to showcase your work. Consider paid advertising and collaborations with influencers or bloggers in the jewelry niche.

Networking and Selling Platforms:

Join online jewelry maker communities and forums to network with fellow artists and potential customers. Participate in craft fairs, local markets, or online craft marketplaces to gain exposure and make sales.

Customer Service:

Provide excellent customer service. Respond to inquiries promptly, address customer concerns, and maintain a professional and friendly demeanor in all interactions.

Track Finances:

Keep accurate financial records, including income, expenses, and taxes. Consider using accounting software to simplify financial management.

Scale Your Business:

As your business grows, consider expanding your product range, exploring wholesale opportunities, and optimizing your operations for efficiency.

Remember that building a successful online business takes time and effort. Be patient, continuously improve your craft, and adapt to changing market trends.

Customer satisfaction and a unique, well-crafted  line will be key to your success in the polymer clay jewelry business.

Start a creative fun hobby with polymer clay creations, and turn it into a successful business!


How to start your own polymer clay craft business, to sell your creations of jewelry and other products made from polymer clay


Leave a Reply

Your email address will not be published. Required fields are marked *